Monday, March 15, 2010

OK Go - Of The Blue Colour Of The Sky (2010)

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Remember OK Go? The Los Angeles based Chicago four-piece known mostly for their treadmill choreography in the "Here It Goes Again" video released their third album Of The Blue Colour Of The Sky this January.

The album fuses the jangly pop rock they're best known for with elements of dance pop, electronica, and even folksy acoustics("Last Leaf"). Tracks "I Want You So Bad I Can't Breathe" and "End Love" even contain echoes of disco. The album marks a change in direction for the band towards a more experimental/psychedelic vibe but still manages to contain vestiges of the band's previous sound. Fans might be a bit surprised at first but should find the album an overall good listening experience that strangely manages to fit a variety of genre influences into a cohesive work of art.

The band has decided to part ways with major label EMI and create their own operation by the name of Paracadute. As a result, the new label will be re-releasing Of The Blue Colour Of The Sky this upcoming April. Enjoy this video for album track and projected third single "This Too Shall Pass" here:

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